International Marketing

International Marketing

Global Marketing

International Marketing Strategy

Corporate Communication: An International and Management Perspective

Essentials of International Marketing

Marketing Communications

Marketing Communications

Marketing Communications

Strategic Marketing

Strategic Marketing

Strategic Marketing Management (RLE Marketing)

Big Data, Analytics & Martech

Big Data, Analytics & Martech

Business Analytics (Global Edition)

Building & Managing Digital Brands

Building & Managing Digital Brands

Marketing Strategy and Competitive Positioning

Fundamentals of Strategy

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Global Edition)

Contemporary Marketing Communications Planning

Contemporary Marketing Communications Planning

Key Text

Marketing Communications

Key Text

Diffusion Of Innovations

Key Text

Digital Marketing Excellence

Key Text

Marketing Communications

Essential Reading

Marketing Management

Wider Reading

Digital Marketing

Wider Reading

Principles And Practices Of Marketing

Wider Reading

International Marketing Strategy

Wider Reading

Firms Of Endearment

Wider Reading

Strategic Marketing Planning

Wider Reading

The Strategic Management Of Information Systems

Wider Reading

Strategic Marketing

Wider Reading

Essentials Of Marketing Communication

Wider Reading

A Framework For Marketing Management

Wider Reading

Marketing Strategy And Competitive Positioning

Wider Reading

Benefits Management

Wider Reading

Marketing Across Cultures

Wider Reading

Essential Guide To Marketing Planning

Wider Reading

Marketing Plans

Wider Reading

Global Marketing

Digital Marketing Environment

Digital Marketing Environment

Key Text

Digital Business and E-Commerce Management

Key Text

Consumer Behaviour

Key Text

Marketing Management

Key Text

Marketing 5.0

Key Text

Principles of Marketing

Key Text

Sustainable Marketing

Key Text

Digital Marketing

Managing Customer & User Experience

Managing Customer & User Experience

Designing User Experience: A Guide to HCI, UX & Interaction Design

Digital Marketing

Managing Customer and User Experience Management

Managing Customer and User Experience Management

Key Text

Designing User Experience: A Guide to HCI, UX and interaction design. 4th edn

Key Text

Managing Customer Experience and Relationships A Strategic Framework. 3rd edn

Social Media Marketing

Social Media Marketing

Key Text

Digital Marketing

Key Text

Innovation and Entrepreneurship

Wider Reading

Marketing Communications