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Secondary navigation

  • About Us
  • iLearn
  • SUPPORT
  • Subject Guides
    • Computing
    • Criminal Justice
    • Design and Creativity
    • Digital Education Practice
    • Digital Finance
    • Digital Marketing and Sales
    • Health and Care Management
    • Human Resource Management
    • Institute of Foundation Studies
      • Leadership and Technology Pathway
      • Social Sciences Pathway
      • Management and Technology Pathway
      • People and Society Pathway
    • Investigation, Security and Defence
    • Law
    • Leadership and Management
    • Project Management
    • Psychology
    • Supply Chain Management and Logistics
  • A-Z Databases
  • Browse Journals
  • Academic Skills
    • About Us
    • Academic Skills Tutor Appointments
    • Academic Skills Workshops
    • Academic Writing
    • Critical Thinking
    • Digital Capabilities
    • Dissertation Research
    • Exams and Assessments
    • Maths and Statistics
    • Programming
    • Reading and Note-Taking
    • Referencing and Avoiding Plagiarism
    • Using the Library
  • English Language
    • About Us
    • Fundamentals of Academic English
    • Academic English One-to-one Appointments
    • Academic English Workshops
    • Self Study Resources
  • Other
    • Black History Month 2023
    • Libraries Week 2023
      • Handouts and Recordings
    • Library Blog
    • Library News
    • Request an eBook
    • Feedback To Win
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SUPPORT

Digital Marketing and Sales

The following subject headings will take you to specific resources that have been researched by Academic Librarians in your subject.

SEARCH FOR LIBRARY RESOURCES

International Marketing

International Marketing

Global Marketing

International Marketing Strategy

Corporate Communication: An International and Management Perspective

Essentials of International Marketing

Marketing Communications

Marketing Communications

Marketing Communications

Strategic Marketing

Strategic Marketing

Strategic Marketing Management (RLE Marketing)

Big Data, Analytics & Martech

Big Data, Analytics & Martech

Business Analytics (Global Edition)

Building & Managing Digital Brands

Building & Managing Digital Brands

Marketing Strategy and Competitive Positioning

Fundamentals of Strategy

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Global Edition)

Contemporary Marketing Communications Planning

Contemporary Marketing Communications Planning

Key Text

Marketing Communications

Key Text

Diffusion Of Innovations

Key Text

Digital Marketing Excellence

Key Text

Marketing Communications

Essential Reading

Marketing Management

Wider Reading

Digital Marketing

Wider Reading

Principles And Practices Of Marketing

Wider Reading

International Marketing Strategy

Wider Reading

Firms Of Endearment

Wider Reading

Strategic Marketing Planning

Wider Reading

The Strategic Management Of Information Systems

Wider Reading

Strategic Marketing

Wider Reading

Essentials Of Marketing Communication

Wider Reading

A Framework For Marketing Management

Wider Reading

Marketing Strategy And Competitive Positioning

Wider Reading

Benefits Management

Wider Reading

Marketing Across Cultures

Wider Reading

Essential Guide To Marketing Planning

Wider Reading

Marketing Plans

Wider Reading

Global Marketing

Digital Marketing Environment

Digital Marketing Environment

Key Text

Digital Business and E-Commerce Management

Key Text

Consumer Behaviour

Key Text

Marketing Management

Key Text

Marketing 5.0

Key Text

Principles of Marketing

Key Text

Sustainable Marketing

Key Text

Digital Marketing

Managing Customer & User Experience

Managing Customer & User Experience

Designing User Experience: A Guide to HCI, UX & Interaction Design

Digital Marketing

Managing Customer and User Experience Management

Managing Customer and User Experience Management

Key Text

Designing User Experience: A Guide to HCI, UX and interaction design. 4th edn

Key Text

Managing Customer Experience and Relationships A Strategic Framework. 3rd edn

Social Media Marketing

Social Media Marketing

Key Text

Digital Marketing

Key Text

Innovation and Entrepreneurship

Wider Reading

Marketing Communications

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