Arden Library

International Marketing

Global Marketing

International Marketing Strategy: Analysis, Development & Implementation

Corporate Communication: An International and Management Perspective

Essentials of International Marketing

Marketing Communications

Marketing Communications

Strategic Marketing

Strategic Marketing Management (RLE Marketing)

Big Data, Analytics & Martech

Big Data and Ethics: The Medical Datasphere

Business Analytics (Global Edition)

Big Data for Managers: Creating Value

Building & Managing Digital Brands

Fundamentals of Strategy

Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Global Edition)

Marketing Strategy and Competitive Positioning

Contemporary Marketing Communications Planning

Marketing Communications: Touchpoints, Sharing and Disruption

Digital Marketing Environment

Digital Marketing

Digital Business and E-Commerce Management

Consumer Behaviour

Marketing Management

Marketing 5.0

Principles of Marketing

Sustainable Marketing

Managing Customer & User Experience

Designing User Experience: A Guide to HCI, UX & Interaction Design

Digital Marketing

Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management

Managing Customer and User Experience Management

Customer Experience Innovation: How to Get a Lasting Market Edge

Designing User Experience: A Guide to HCI, UX and interaction design. 4th edn

Managing Customer Experience and Relationships A Strategic Framework. 3rd edn

Social Media Marketing

Digital Marketing

Innovation and Entrepreneurship

Digital Marketing

Marketing Communications

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