Arden Library

Library Databases

A multi-disciplinary full-text database, with more than 8,500 full-text journals.

Provides access to the Key Texts for your programme all in one place. You can use BibliU online and offline using a web browser or a mobile app for Android or IOS and as this is your own personal Library you will also have the ability to highlight and take notes.

Business Source Ultimate

EBSCO’s premier database for Business students, providing access to journal articles, news articles, case studies, industry profiles, country reports, SWOT analyses and more.

eBook Central

A multi-disciplinary collection of e-books aligned to Arden’s programmes.

EBSCO eBook Collection

A multi-disciplinary collection of e-books aligned to Arden's programmes.

EBSCO Open Dissertations

A database with records for more than 1.2 million electronic theses and dissertations from around the world.

EBSCO Regional Business News

Providing access to full-text regional business publications for the United States and Canadian provinces.

Google Scholar

Provides a simple way to search for scholarly literature across many disciplines, from academic publishers, professional societies, online repositories, universities and other web sites. You can also adjust your settings to ask Google Scholar to take you back to Arden’s library if there is full text availability.

IBIS World

Provides access to thousands of industry research reports, providing students with the same industry intelligence and tools used by companies around the world.

Newswires

Providing near real-time access to top world-wide news from Associated Press, United Press International, PR Newswire, Xinhua, CNN Wire, and Business Wire on a continuous basis.

SAGE Journals Premier Collection

Provides access to journal titles across a range of subjects and sub-disciplines.

ScienceDirect Freedom Collection

ScienceDirect provides access to the scientific, technical and medical journals of Elsevier and participating publishers. It contains more than 18 million articles and book chapters from over 2,650 peer-reviewed journals and 42,000 e-books, including books, book series and major reference works, and digital archives that reach as far back as 1823.

Research Tools

NVivo

NVivo is a qualitative data analysis program, supporting data organisation, analysis and visualisation. You may find this useful when working with qualitative or mixed methods research where coding multiple data sources is required.

To install NVivo, please follow these instructions:

AU Guide to NVivo Installation

Referencing Guide

As a Digital Marketing, Joints, or Foundation Pathway student, you will be following AU Harvard. You can download the complete referencing guide here:

AU Complete Guide to Harvard Referencing

AU Short Guide to Harvard Referencing

Professional Bodies and Associations

Professional bodies and associations are organisations you will engage with throughout your career. Becoming familiar with them during your studies is a great way to keep up to date with developments in your field and build your professional network.

Chartered Institute of Marketing

A globally recognised professional body for all marketers.

Data and Marketing Association

Europe’s largest community of data-driven marketers.

Digital Marketing Institute

Articles from the global digital association and digital marketing learning provider.

Association of Professional Sales (APS)

One of the leading membership organisations for sales professionals.

Podcasts

Marketing Week Podcasts

All the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers.

Behind the Numbers Podcast

Digital marketing podcast examining media and marketing’s impact on the business world.

Social Media Examiner Podcast

Social Media Marketing podcast offers two weekly audio podcasts, looking at the current and future usage of social media for marketers.

This is Akimbo

Podcast from leading marketing commentator Seth Godin.

HBR IdeaCast

A weekly podcast featuring the leading thinkers in business and management.

Rory Sutherland’s On Brand Podcast

The monthly podcast, from ALF Insight, that brings together insights and commentary from leading experts in world of advertising, marketing and media, looking to dissect and debate success, ingenuity and the future opportunities for the industries. Hosted by Vice Chairman of Ogilvy UK, Rory Sutherland.